Customer acquisition cost, lifetime value, and the LTV:CAC ratio every SaaS/D2C business tracks
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The calculator applies the standard formula for this calculation to the values you enter and returns the result instantly.
Customer acquisition cost, lifetime value, and the LTV:CAC ratio every SaaS/D2C business tracks
You will need: Marketing + Sales Spend, Customers Acquired, Avg Revenue per Customer (annual), Gross Margin %, Avg Customer Lifespan (years).
It shows CAC, LTV, LTV : CAC Ratio, Payback Period (months), Ratio >= 3 (healthy), computed instantly from the values you enter.
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